Investing In Lead Gen? Here's One EASY Way To Increase Your Production In 2020
What’s the easiest way to get more production from your online lead pipeline?
Have a game plan for helping your credit challenged clients!
In our market, mortgage and real estate pros are investing heavily into new lead sources online, leading to increased application volume and more credit challenged clients. If you are building a larger lead pipeline for 2020, then you MUST have a game plan for helping those clients who are held back due to their credit scores.
Our most successful industry partners increase their closing volume by establishing a simple annuity pipeline of potential buyers that are working on credit challenges. This pipeline is designed to produce future business without taking up much time from your current pipeline of qualified buyers.
Here are the three steps to setting up a highly productive annuity pipeline:
#1. Set Up An Efficient Referral Process
Most prospective home buyers are driven by emotion. That’s why its vital to make your referral for our Free Evaluation immediately when you identify credit challenges. This can be done by using our Referral Template, with a soft introduction to our services. The faster we’re able to speak with your client, the higher the probability is of getting them ready to credit qualify.
#2. Create A Folder For Client Updates In Your Email
Our communication platform is designed to deliver easy to understand updates in the least time consuming way as possible. We understand that you’re busy, but want to make sure you know where your clients are at in our process. We recommend that you create a folder in your email to keep track of our emails and notifications. We will be calling you monthly to discuss your pipeline, but outside of that call, we deliver our updates via video and text emails.
#3. Create A System For Celebrating Your Client’s Success
One way to get the most out of your annuity pipeline is to celebrate with your clients as they are going throughout the program. As you get positive updates, we recommend that you follow up with your client to encourage them on their journey towards credit qualifying. This doesn’t have to be complex, but a simple text or email goes a long way to validate your client’s hard work.
Don’t forget! Once we get within 30 days of completing casework for your client, you’ll receive multiple points of contact to make sure the file is clean and ready for you to run with.
We look forward to finishing 2019 with a bang, and helping you increase your production in 2020!
If you have questions, please don’t hesitate to contact us directly.